Brazilian joia Strengthening + Smoothing shampoo

What it is: A creamy-lather, sulfate-free shampoo that repairs and smooths for healthy hair that’s twice as strong*—in the cult fave Brazilian Bum Bum Cream scent.

Hair Type: Straight, Wavy, and Curly

Hair Texture: Fine, Medium, and Thick

Key Benefits: Reduces Frizz and Minimizes Damage

Formulation: Rich Gel

Highlighted Ingredients:
- SOL Seal Technology™: With plant-based keratin beads that target hair damage and integrate into hair’s natural structure to restore, repair, and fuse together split ends.
- Brazil Nut Selenium: Rich in omega-3 fatty acids and vitamin E to nurture, strengthen, and provide superior moisture benefits while protecting against frizz.
- Buriti Oil: Rich in healthy fats to deeply condition and smooth dry, damaged hair while bringing vital shine to dull faded hair.

Ingredient Callouts: Free of sulfates SLS and SLES, parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, triclosan, and triclocarban. This product is also vegan, cruelty-free, and gluten-free, and comes in recyclable packaging.

What Else You Need to Know: Brazilian Joia™ shampoo and conditioner help mend and prevent breakage for strong, damage-free hair. With encapsulated plant-based keratin beads, SOL Seal Technology™ instantly smooths and helps repair split ends. Frizz-fighting. Shine-boosting. Color-safe. Made with Brazilian Hair Expertise for dramatic results.

This product is a 2020 SHAPE Magazine Editor's Pick