Kat Von D
Cake pencil
Cake pencil
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What it is: An easy-to-use, vegan pencil eyeliner with super-creamy glide, intensely rich color, and waterproof long wear.
Ingredient Callouts: This product is vegan and cruelty-free.
What Else You Need to Know: This easy pencil liner was inspired by the original "cake eyeliner"—a makeup artist must-have for intense pigment and performance—which needed water, a brush, and an artist’s hand to apply it. KVD Vegan Beauty combined all the benefits of this iconic artistry eyeliner and put them in an easy-to-use pencil.
Clinical Results: In a consumer study on 32 volunteers over 24 hours:
- 100% agree it stays in place all day.
- 100% agree it was transfer-proof.
- 100% agree it did not flake throughout the day.
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