lights, camera, lashes™ 4-in-1 volumizing & conditioning platinum mascara

What it is: A tinted lash serum mascara with Platinum Lash Serum Cocktail for fuller, stronger lashes.

Formulation Type: Volumizing, Curling, Lengthening

Benefits: Long-wearing

Highlighted Ingredients: 
- Jojoba Seed Oil: Hydrates, strengthens, and protects lashes.

- Vitamin E: Natural preservative that also acts as an emollient and antioxidant.

- Biotin: Nourishes hair and lashes.

Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, and triclocarban.

What Else You Need to Know: This mascara works like a serum with the Platinum Lash Serum Cocktail: Biotin, peptides, green tea, and nourishing oils for healthier-looking lashes. Its bristle brush delivers extreme volume, length, and curl with up to 16-hour wear, 24-hour flake-free, smudge-proof magic—and 100 percent of wearers saw lifted, fuller lashes.

Clinical Results: Based on a consumer panel studies:

- 100% agree lashes look fuller, lifted, more voluminous and more curled

- Clinically proven to volumize, lengthen, and curl lashes

- 16-hour long-wear, 24-hour flake-free and smudge proof