plumping lip gloss-utmost importance crystal clear

this super comfortable, crystal clear formula delivers fuller-looking lips and a silky smooth, high-shine latex slip finish without feeling sticky or tacky. an ultra-sensorial warming & tingling sensation deliver the ultimate plumping effect with a subtle vanilla scent. layer it over your fave lip color or love it alone for the ultimate wet look.

our brand founder's vision:
“the utmost importance plumping lip gloss has its own, warm vanilla scent and provides the perfect tingle and plump. it’s perfectly clear so it pairs well as a topper of one of our other lip products, or can be worn alone as well."

- ari

in an independent study of 33 consumers:

• 100% said the product provided lips with a high-shine, ultra-glossy finish
• 97% said the product provided a silky, smooth feel on lips