Velvet Noir Major Volume Mascara 

What it is:

An ultra-volumising, lash-maximising mascara that delivers instant dimension for epic lashes.

What it does:

Achieve the look of thick false lashes without the falsies. This ultra-maximising mascara creates gorgeous lashes with super-concentrated black pigment that delivers an intense visual impact, while Flash Volume Complex™ creates instant, smudge-proof length and volume in three strokes or less. The curvy brush places the most volume at the hard-to-reach centre lash line, and the defining tip styles lashes for major drama.

What else you need to know:

Velvet Noir is inspired by Marc Jacobs’s first beauty memory of his mother carefully shaving fibres from a velvet ribbon to create her own couture faux lashes