Born this way 24 hour matte foundation

What it is: A "life-proof" foundation that controls oil and keeps you looking flawless for a full 24 hours.

Coverage: Medium

Finish: Matte

Formulation: Liquid

Skin Type: Normal, Dry, Combination, and Oily

Highlighted Ingredients:
- Coconut Water: Aids in delicately replenishing skin’s moisture levels.
- Alpine Rose: Empowers skin’s health and resilience.
- Hyaluronic Acid: Gives a smoother, more youthful appearance.

Ingredient Callouts: Free of parabens. This product is also cruelty-free.

What Else You Need to Know: This true matte formula stays completely color true while covering imperfections to reveal the all-day, shine-free look of naturally flawless skin. The lightweight foundation is medium-to full buildable coverage, non-acnegenic, waterproof, oil free, and is transfer-resistant.

Clinical Results: in a 1-week study of 107 women:
- 96% said this foundation feels weightless on skin
- 99% said this foundation blurs away imperfections
- 93% said this foundation provides undetectable coverage